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Teach for Ukraine

Teach For Ukraine is a non-profit organization that engages talented graduates and young specialists as teachers in schools and develops their leadership potential to expand educational opportunities for children today and drive systemic changes for the country tomorrow. Teach For Ukraine is a partner of the international network of Teach For All (teachforall.org) that unites organizations in 58 countries

SMM STRATEGY, SMM maintenance

2020 — now

Goals

In 2020, Teach for Ukraine hired RANOK to develop an SMM strategy and provide SMM maintenance of its Facebook and Instagram pages to promote enrollment of new applicants in 2021.

The main goals of SMM were to drive new registrations for the 2021 program, increase the number of followers on both Facebook and Instagram, popularize the program, and increase brand awareness overall

Results

During the first three months of doing SMM maintenance, we helped our client

collect 1,604 applicant registrations

reach 1.5 million users on social media with organic posts & ads

gain 3,541 new Facebook followers

gain 1,992 new Instagram followers

SMM Strategy

We started cooperation by developing an SMM strategy for the brand. The SMM strategy services package included:

Social media pages audit

Research, analysis, and segmenting target audience

Competitors content analysis

Social media pages SWOT

Content funnel

Content strategy

Tone of Voice

KPIs

Advertising funnel

Advertising plan

Instagram hashtag cloud

Design templates for posts, Instagram highlights, Facebook cover

Before

After

SMM Maintenance

In terms of SMM Maintenance, we provided graphic design services, copywriting, content planning and scheduling, Facebook and Instagram ads, weekly and monthly analytical reports

Facebook cover

We made the graphic design for organic posts and advertising campaigns

Organic posts

carousel design

Advertising creatives

— WE WORKED WITH THE RANOK TEAM TO DEVELOP SMM STRATEGY FOR OUR FACEBOOK AND INSTAGRAM PAGES. WE STRONGLY APPRECIATE PROMPT COMMUNICATION, STRICT ADHERENCE TO ALL DEADLINES AND AGREEMENTS. THE WORKFLOW IS BUILT EFFICIENTLY AND SUPER FRIENDLY FOR US AS A CUSTOMER. ALL SERVICES, INFORMATION EXCHANGE, IDEAS AND THEIR IMPLEMENTATION, REACTIONS TO OUR REQUESTS - EVERYTHING WAS HIGH QUALITY and done IN A SIMPLE AND TIMELY MANNER. NOW, TOGETHER WE IMPLEMENT THE STRATEGY. WE CONTINUE TO COOPERATE WITH RANOK AND RECOMMEND IT TO OTHERS.

COO at Teach for Ukraine

LYUDMYLA LOMPAS