Teach for Ukraine
Teach For Ukraine is a non-profit organization that engages talented graduates and young specialists as teachers in schools and develops their leadership potential to expand educational opportunities for children today and drive systemic changes for the country tomorrow. Teach For Ukraine is a partner of the international network of Teach For All (teachforall.org) that unites organizations in 58 countries
SMM STRATEGY, SMM maintenance
2020 — now
Goals
In 2020, Teach for Ukraine hired RANOK to develop an SMM strategy and provide SMM maintenance of its Facebook and Instagram pages to promote enrollment of new applicants in 2021.
The main goals of SMM were to drive new registrations for the 2021 program, increase the number of followers on both Facebook and Instagram, popularize the program, and increase brand awareness overall
The main goals of SMM were to drive new registrations for the 2021 program, increase the number of followers on both Facebook and Instagram, popularize the program, and increase brand awareness overall
Results
During the first three months of doing SMM maintenance, we helped our client
collect 1,604 applicant registrations
reach 1.5 million users on social media with organic posts & ads
gain 3,541 new Facebook followers
gain 1,992 new Instagram followers
reach 1.5 million users on social media with organic posts & ads
gain 3,541 new Facebook followers
gain 1,992 new Instagram followers
SMM Strategy
We started cooperation by developing an SMM strategy for the brand. The SMM strategy services package included:
Social media pages audit
Research, analysis, and segmenting target audience
Competitors content analysis
Social media pages SWOT
Content funnel
Content strategy
Tone of Voice
KPIs
Advertising funnel
Advertising plan
Instagram hashtag cloud
Design templates for posts, Instagram highlights, Facebook cover
Research, analysis, and segmenting target audience
Competitors content analysis
Social media pages SWOT
Content funnel
Content strategy
Tone of Voice
KPIs
Advertising funnel
Advertising plan
Instagram hashtag cloud
Design templates for posts, Instagram highlights, Facebook cover
Before
After
SMM Maintenance
In terms of SMM Maintenance, we provided graphic design services, copywriting, content planning and scheduling, Facebook and Instagram ads, weekly and monthly analytical reports
Facebook cover
We made the graphic design for organic posts and advertising campaigns
Organic posts
carousel design
Advertising creatives
— WE WORKED WITH THE RANOK TEAM TO DEVELOP SMM STRATEGY FOR OUR FACEBOOK AND INSTAGRAM PAGES. WE STRONGLY APPRECIATE PROMPT COMMUNICATION, STRICT ADHERENCE TO ALL DEADLINES AND AGREEMENTS. THE WORKFLOW IS BUILT EFFICIENTLY AND SUPER FRIENDLY FOR US AS A CUSTOMER. ALL SERVICES, INFORMATION EXCHANGE, IDEAS AND THEIR IMPLEMENTATION, REACTIONS TO OUR REQUESTS - EVERYTHING WAS HIGH QUALITY and done IN A SIMPLE AND TIMELY MANNER. NOW, TOGETHER WE IMPLEMENT THE STRATEGY. WE CONTINUE TO COOPERATE WITH RANOK AND RECOMMEND IT TO OTHERS.
COO at Teach for Ukraine
