— AFTER A RADICAL UPDATE OF OUR APPLICATION, WE NEEDED TO CREATE OUR OWN TONE OF VOICE, A UNIQUE IDENTITY THAT WOULD DISTINGUISH US FROM STRONG COMPETITORS IN MARKETING COMMUNICATIONS. RANOK TEAM WASN’T THE FIRST WE SPOKE TO ABOUT OUR TASKS AND CHALLENGES, BUT WE IMMEDIATELY REALIZED THAT WE HAD CHOSEN PEOPLE WITH THE MINDSET CLOSEST TO OURS, A FAST AND EFFICIENT TEAM THAT IS RESPONSIBLE, COMPETENT, AND STICKS TO ITS OWN AND CLIENT’S KPIS.
TOGETHER WITH THE RANOK TEAM, WE CREATED THE POSITIONING OF THE NUTROO APPLICATION, TESTED THE EFFECTIVENESS OF ATTRACTING USERS FROM SOCIAL NETWORKS, IDENTIFIED THE BEST TARGET AUDIENCES FOR OUR HEALTH APPLICATION, AND FOUND ALTERNATIVE CHANNELS FOR DISTRIBUTION OF THE APPLICATION. THE TEAM MANAGER MET US HALFWAY MORE THAN ONCE, WHICH IS A GREAT SIGN OF TRUST. WE HAVE REPEATEDLY RECOMMENDED OUR FRIENDS TO WORK WITH RANOK, AND WE ARE HAPPY TO RECOMMEND THEM, BUT FRANKLY, WE WOULD LIKE THE RANOK TEAM TO WORK ONLY WITH NUTROO :)