Kyiv Post
The Kyiv Post is Ukraine’s English-language newspaper
DESIGN
2020
Goals
In February 2020, the Kyiv Post searched for new traffic sources and wanted to reach a younger audience on social media. As a result, the RANOK team developed a visual style for the Instagram profile from scratch per the brand’s general visual style in print and on the website. The client's social media manager used the created design templates to generate more engagements and attract new followers
Results
Within three weeks after the new design launch:
Instagram followers grew by 10%
new content created within the new designs gained over 200,000 organic impressions
new content created within the new designs gained over 200,000 organic impressions
Visual templates for Instagram
We created 13 Photoshop templates for different content formats
Carousel design
— When Bozhena is in the house, problems get solved. Keeping up with digital media trends is hard work for a small operation like the Kyiv Post, even more so since there are few other organizations who charge for online subscriptions in Ukraine. But in her time with the newspaper, where she covered the tech beat before leaving to start her own consultancy, Bozhena has overseen the development of our first-ever news app, improved customer service, created effective marketing pitches, and, in general, has been an asset to many parts of the organization - from commercial to editorial, marketing and website development.
Chief Editor & CEO at Kyiv Post
